The Riyadh-based football star turns signature watches, diamonds and custom details into an extension of the CR7 brand.

Who is Cristiano Ronaldo?

Cristiano Ronaldo is a Portuguese footballer and founder whose CR7 name now appears across clothing, fragrance, fitness, hospitality and media. He moved to Riyadh to play for Al Nassr, adding a new city to a career built across Manchester, Madrid, Turin and Lisbon.

His watch taste is as public as the rest of the brand. Bright stones, complex movements and custom references make each piece work in photographs, stadium arrivals and sponsor appearances.

How did Cristiano Ronaldo make his money?

Football contracts and endorsements supplied the largest early earnings. Ronaldo then licensed and invested around the CR7 identity, including a hotel partnership with Pestana that created the Pestana CR7 lifestyle brand.2

He also invested directly in the watch business. The Associated Press reported his backing of the Chrono24 marketplace, turning a collecting interest into an ownership position inside the industry.3

Inside the watch collection

Ronaldo's watches include Jacob & Co. collaborations, gem-set Rolex models, Franck Muller tourbillons and complicated Girard-Perregaux pieces. Wristcheck documents a collection built for impact, with diamonds, colored stones and rotating mechanisms appearing repeatedly.1

The Flight of CR7 and Heart of CR7 make the connection literal. The designs use Ronaldo's image and colors, turning a personal watch into branded memorabilia produced with a high-jewelry watchmaker.

Why Jacob & Co. fits CR7

Jacob & Co. builds watches that are meant to be seen in motion and from a distance. That matches a global athlete whose image must remain legible across a pitch, an airport photograph and a social feed.

Ronaldo's collection is not centered on understatement. It converts achievements into stones, mechanisms and personal symbols, making the watch another CR7 product without losing the rarity expected from a serious collector.1

What is Cristiano Ronaldo's net worth?

$1.4 billion (Bloomberg estimate)

Bloomberg’s Billionaires Index valued Cristiano Ronaldo at $1.4 billion, making him the first footballer tracked by the index to reach billionaire status. The estimate includes salary, endorsements and investments.

Estimate source: Ronaldo becomes football’s first billionaire, says report.

Frequently asked questions

What is Cristiano Ronaldo's net worth?

Cristiano Ronaldo's net worth is $1.4 billion (Bloomberg estimate), as of October 2025. Bloomberg’s Billionaires Index valued Cristiano Ronaldo at $1.4 billion, making him the first footballer tracked by the index to reach billionaire status. The estimate includes salary, endorsements and investments.

How did Cristiano Ronaldo make money?

Cristiano Ronaldo made money through football, endorsements, cr7 products, hotels and investments.

What watches does Cristiano Ronaldo own?

Cristiano Ronaldo's documented watches include Jacob & Co. Flight of CR7, Jacob & Co. Heart of CR7, Franck Muller Cintree Curvex Tourbillon and Rolex GMT-Master II Ice.

What is Cristiano Ronaldo's signature watch?

Cristiano Ronaldo's signature piece in this profile is the Jacob & Co. Flight of CR7.

Where is Cristiano Ronaldo based?

Cristiano Ronaldo is associated with Riyadh, Saudi Arabia in this profile.