The Kith founder marks store openings with green-dial Rolex watches and collects complete sets, from vintage TAG Heuer Formula 1s to AP Double Balance Wheels.
Who is Ronnie Fieg?
Ronnie Fieg is the founder, CEO and creative director of Kith. Born and raised in Queens, he started at footwear retailer David Z as a 13-year-old stock boy and worked his way up to chief buyer. That retail education gave him the product instincts and brand relationships he later used to launch Kith in 2011.2
Kith grew from a New York sneaker shop into a global lifestyle business spanning apparel, footwear, restaurants, cereal bars and collaborations with companies including Nike, BMW, Coca-Cola and Disney.
How did Ronnie Fieg make his money?
Fieg built his wealth through fashion retail. Kith sells its own apparel and footwear, operates stores on several continents and uses limited collaborations to turn product launches into events. Fieg owns the creative direction and the retail system around it, so the business earns from both branded products and its position as a specialty retailer.2
The same pattern appears in his collecting: start with one strong idea, build a complete set and connect every acquisition to a larger story.
Inside the watch collection
Fieg's first important watch was a 28mm TAG Heuer Formula 1 that his mother bought him after hitting a sales target at Tourneau. He still owns it. As an adult he hunted unworn Formula 1 references from Japan until the childhood watch became a deep, colorful archive.1
He also marks Kith milestones with watches. A green Rolex Submariner celebrated Kith taking over its SoHo space. A green-dial Daytona marked the Paris store. The ritual grew into a green-dial Rolex associated with each Kith location, a personal version of a championship jacket.1
Complete sets, no loose ends
Fieg owns the Audemars Piguet Royal Oak Double Balance Wheel in gold, steel and black ceramic. His Patek Philippe group includes Aquanauts, while a yellow-gold Vacheron Constantin 222 is paired with a rare steel Chronometer Royal reference 2215.1
By late 2024, one profile placed the collection at 50 watches. The visual rule running through them is just as precise as the milestone stories: Fieg dislikes a visible gap between a case and its strap or bracelet, so integrated designs dominate the box.3
What is Ronnie Fieg's net worth?
Not publicly disclosed
Ronnie Fieg has not published a personal net worth, and Kith is privately held. Public revenue figures for the company do not reveal Fieg’s ownership value, cash, investments or liabilities.
Estimate source: About Kith.
Frequently asked questions
What is Ronnie Fieg's net worth?
Ronnie Fieg's net worth is Not publicly disclosed, as of 2026. Ronnie Fieg has not published a personal net worth, and Kith is privately held. Public revenue figures for the company do not reveal Fieg’s ownership value, cash, investments or liabilities.
How did Ronnie Fieg make money?
Ronnie Fieg made money through fashion retail, apparel and brand collaborations.
What watches does Ronnie Fieg own?
Ronnie Fieg's documented watches include TAG Heuer Formula 1 new-old-stock set, Rolex Submariner Hulk, Rolex Daytona “John Mayer” and Patek Philippe Aquanaut.
What is Ronnie Fieg's signature watch?
Ronnie Fieg's signature piece in this profile is the Green-dial Rolex tied to each Kith location.
Where is Ronnie Fieg based?
Ronnie Fieg is associated with New York City in this profile.
